Privacy Policy.

Last updated: 01/02/2026

Privacy Policy
This Privacy Policy sets out how Car Matcher Services Ltd (“Car Matcher Services”, “Car Matcher”, “we”, “us”, “our”) collects, uses, stores, and protects your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By accessing our website or using our services, you acknowledge and accept the practices described in this policy.

Who We Are
Car Matcher is the data controller responsible for collecting and processing your personal information. Car Matcher is a trading name of Car Matcher Services Ltd, a company registered in England and Wales under company number 16949187, with its registered office at 167-169 Great Portland Street, 5th Floor, London, W1W 5PF. We are registered with the Information Commissioner’s Office (ICO) for data protection purposes. ICO Registration Number: ZC078207.

What This Policy Covers
This policy applies to customers, prospective customers, website users, individuals engaging with our Car Matching service, and individuals who contact us via email, telephone, social media, or other communication channels. It explains the personal data we collect, the purposes for which we use it, the lawful bases on which we rely, the rights you have as a data subject, and the steps we take to safeguard your information.

Information We Collect
We may collect the following categories of personal data, including your name, email address, telephone number, location information necessary to identify relevant vehicle listings, questionnaire responses, communication history, and technical data such as IP address, device type and browser information gathered through cookies and analytics tools. Payments are processed securely by third-party payment providers. We do not store or have access to your full payment card details. We do not knowingly collect or process special category personal data, such as health information, biometric data, or National Insurance numbers.

How We Collect Information
We collect information directly from you when you complete our questionnaire, submit a contact request, use our services or communicate with us through any channel. We also collect information automatically through cookies and analytics technologies when you visit our website. We collect only the information necessary to provide, maintain, and improve our services.

How We Use Your Information
We use your personal data to analyse questionnaire responses, generate personalised Car Match Reports, respond to enquiries or support requests, personalise your website experience, and communicate with you regarding service updates or optional offers. Your data is used solely for service delivery, operational purposes, and service improvement. We do not sell or rent your information to third parties.

Lawful Basis for Processing
We process your personal data under the following lawful bases: (i) Consent, where you have provided clear permission for specific processing activities; (ii) Contractual necessity, where processing is required to deliver a service that you have requested or purchased; and (iii) Legitimate interests, where processing is necessary for the operation, improvement, and security of our services and does not override your fundamental rights and freedoms.

Marketing and Communication
We may contact you with relevant service-related updates or optional promotional content via email. You may withdraw your consent or unsubscribe at any time by using the link provided in our emails or by contacting us directly. We do not sell or rent your personal data to third parties. We only share personal data with trusted service providers where necessary to deliver our services (for example, payment processors, hosting providers, analytics services and scheduling tools). Such providers are required to process data securely and in accordance with data protection laws.

Use of Cookies
We use cookies and similar technologies to enhance website functionality and gather insights into website usage and performance. You may control or disable cookies through your browser settings. Further details are available in our Cookies Policy.

Data Security
We implement appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, alteration, or disclosure. Data is stored securely on reputable UK-based or GDPR-compliant servers, and access is restricted to authorised personnel only.

Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including the delivery of services, compliance with legal obligations, resolving disputes, and enforcing policies. In most cases, personal data is retained for up to 12 months following your last interaction with us unless a longer retention period is legally required or justified.

Your Rights
Under the UK GDPR, you have the right to access your personal data, request correction of inaccurate data, request deletion, restrict or object to processing, withdraw consent where processing is based on consent, and request the transfer of your data. You also have the right to lodge a complaint with the Information Commissioner’s Office at www.ico.org.uk if you believe your rights have been infringed. To exercise any of these rights, contact us at support@carmatcher.co.uk.

Third Parties and Data Sharing
We may share personal data with trusted third-party service providers who support our operations, such as email delivery platforms, cloud storage providers, analytics tools, and scheduling applications. These providers process data only under our instructions and must comply with strict data protection standards.

International Transfers
We do not routinely transfer personal data outside the United Kingdom or the European Economic Area. If we engage service providers located outside these regions, we will ensure that appropriate safeguards are in place in accordance with the UK GDPR, including adequacy decisions or standard contractual clauses.

Automated Decision-Making
Car Matcher does not use artificial intelligence, automated decision-making, or algorithmic profiling to determine car recommendations. All advice and recommendations are created, curated, and delivered exclusively by human experts. Human judgment is central to our service and is applied directly to all recommendations we provide. Any automated systems used by Car Matcher are strictly limited to administrative or organisational functions and play no role whatsoever in the formulation of advice or recommendations.

Children’s Data
Our services are not intended for individuals under 18 years of age, and we do not knowingly collect personal data from anyone under this age.

Changes to This Policy
We may update or amend this Privacy Policy from time to time. Any changes will be posted on this page and will take immediate effect upon publication. You are encouraged to review this policy periodically.

Contact Us
For questions regarding this Privacy Policy or your personal data, you may contact us at support@carmatcher.co.uk.